Startup · brand + site
Ryan's RGB Shop
PC repair, gaming & custom builds · brand identity + custom site
repairgamebuild.com
The shop
Ryan's RGB Shop is a new PC repair, gaming, and custom-build business. The name says it plainly: repair, game, build. RGB is the rainbow underglow every builder knows, and it doubles as the three things the shop does.
It is the kind of lean operation that has to look like it can go head to head with the big-box repair counter. There was no name, no logo, and no site to start from, so the studio built all three.
Step one | A name and an identity
The concept. The name had to work twice over. It had to say what the shop does and feel like the world it lives in. RGB does both: Repair, Game, Build, wrapped in the glow that every gamer associates with a good rig.
The logo.We designed a power-button emblem, built it by hand, and then vectorized it into a true SVG so it stays razor-sharp at any size, from a favicon to a storefront sign. It carries the brand's red-to-green-to-blue gradient: the literal RGB.
The system. Around the logo we built a dark “RGB-glow” design system: a color palette, type, and a voice, including the hook, the mission, and the reasons to choose a local builder over the big box. Brand work like this is usually a separate project from the website; here the two were made for each other.
Step two | The site
An animated hero. The top of the page is a custom “inside-the-rig” scene: composite art that responds to the pointer, so the parts seem to sit in real space. It is real craft, not a stock template, and it sets the tone in the first second.
The case for the shop. Below it: the services, a plain “why me versus the big box” comparison, an about section with the owner's photo, and a pricing section mapped straight from the shop's real supplier and pricing notes, so the numbers mean something.
Built to last. The site is custom-built on a modern, fast foundation (Next.js), with reusable interactive pieces, and it works as well on a phone as on a desktop.
Step three | Professional while it's built
A new business can't wait for every last page to be finished before it shows up online. The marketing site is live now; the one flow still being wired up, taking bookings, gets a custom, interactive coming-soon page instead of a dead “under construction” notice. It matches the rest of the brand, points visitors back to the live pages, and quietly credits the studio, so anyone who lands there sees a business that has its act together, not a gap.
Step four | Launch
The site is live on its own domain, served fast from the edge with HTTPS, and set up with a preview-to-production deploy pipeline so changes can be checked before they go out. The whole thing runs for about five dollars a month, the kind of low, predictable cost a small shop can live with.
What the project produced
- A name and concept: Ryan's RGB Shop, where RGB does double duty as the rainbow PC underglow and the three services, Repair · Game · Build
- A custom logo: the power-button emblem, hand-built and then vectorized to a true SVG, carrying the brand's red-to-green-to-blue gradient
- A dark “RGB-glow” design system: color, type, and a set of reusable interactive pieces
- A custom one-page site with an animated “inside-the-rig” hero, services, a why-me comparison, an about section, and real pricing
- A custom interactive “coming soon” page so the business looks professional while the contact flow is finished
- A full launch: a live domain, HTTPS, and a preview-to-production deploy pipeline that costs about five dollars a month to run
What it's worth
This was two pieces of work that are usually bought separately (a full brand identity and a custom website), built together. At the studio's own rates, that is roughly $8,000–$10,500 of work. The same scope from a typical studio or agency runs $10,000–$20,000 and up.
It is a fair picture of what a from-scratch brand and a site like this are worth, and of where the studio sits: above bargain freelancers, below full agencies. (These are scoped estimates, not a quote.)
Still on the list
Every new business has a next phase. To take Ryan's RGB Shop from launch to a full storefront, a short roadmap remains:
- Confirm the shop's exact prices and build-tier thresholds
- Wire up the real contact form and email backend behind the coming-soon page
- Reviews and social proof, plus a final SEO, accessibility, and mobile pass