Blog
Plain-English writing on running a small business, the websites that serve it, and the changes coming for both. No jargon, no hard sell.
Latest
4 posts
Choosing a website
An honest, jargon-free look at template website builders versus a custom build: what each really costs, where each wins, and how to pick the one that fits your business.
How we work
Most website projects start with a requirements list. Here's why I start with research instead, and hand every client a graded report on where their current site stands before designing a thing.
Surviving disruption
A former portrait photographer watched the smartphone erase her industry. She sees the same pattern in AI now, and argues the disruption and the opportunity are the same event.
The AI backlash
A former portrait photographer on why being right about quality did not save a single photography job, and what that should tell the engineers, product people, and journalists now sneering at AI.
Start a project
If you are weighing a new site or a rebuild, I am happy to give you a straight read on what would actually help.